Everyone loves a good story, but good storytelling doesn’t always need words to unveil a narrative and make a mark. I’m convinced that design can fire up imagination, elicit understanding, and build positive reputation like trust and innovation. I approach storytelling as a designer through the use of simple and conventional methodologies, but with an openness for evolution, disruptions, and fresh, unusual perspectives. This logotype encapsulates just that: the traditional serif font carefully crafted represents my 15-year career as a classically trained designer, punctuated with a semicolon, which symbolises pause, continuity and connection, used when a sentence could have ended but didn’t.
The story isn’t over yet.