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The Avenues Shopping Center

Riyadh, Saudi Arabia

100% CONCEPT DESIGN PACKAGE*

The project consists of a complex comprising a shopping mall including 2 residential towers, 2 hotel towers, a medical tower & office units located at intersection of King Fahd Road with King Salman Road, Al Malqa, Riyadh, Saudi Arabia. 

The task is to come up with wayfinding system for the shopping mall - interior and exterior. Creating a cohesive link between interior and exterior signage integrating existing architectural language into environmental branding.

*work was designed and developed while employed at CallisonRTKL

 © 2022 Amy Wells

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