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The Avenues Shopping Center

Riyadh, Saudi Arabia

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100% CONCEPT DESIGN PACKAGE*

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The project consists of a complex comprising a shopping mall including 2 residential towers, 2 hotel towers, a medical tower & office units located at intersection of King Fahd Road with King Salman Road, Al Malqa, Riyadh, Saudi Arabia. 

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The task is to come up with wayfinding system for the shopping mall - interior and exterior. Creating a cohesive link between interior and exterior signage integrating existing architectural language into environmental branding.

*work was designed and developed while employed at CallisonRTKL

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 © 2022 Amy Wells

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